Jack Daniel’s Tennessee Whiskey’s “Make it Count” invites people to make the most of every moment, big or small, and enjoy the ride.

While we couldn’t afford Biz Markie, we thankfully still got to use the greatest rap ballad of all time.

"All Together" | Director: Jason Harper

ACD/Writer: Ricky Johanet | ACD/Art Director: Jordan Sparrow

CD/Copywriter: Dan McCormack | CD/Art Director: Jon Leachman

CD/VP Writer: Lucas Owens | CD/VP Art Director: Monique Kaplan

CCO: Pedro Perez/Josh Gross