Over the course of my career, I’ve had the opportunity to work on and lead a variety of accounts across product categories at some world-class agencies.
I see possibilities in every business challenge, and believe there’s a human solution to even the most technical problems. Whether that means helping Volkswagen meet the electric revolution head on, or helping kids in Chicago get a head start in life.
I’ve helped the number #1 college pregame football show in America connect more closely with its fans…
Taken on social issues like gun control, anti-smoking, and LGBTQ pride…
Helped AT&T roll up its sleeves…
Put my stamp on VW, the most iconic brand in advertising history…
Taken Jack Daniels out for a night on every town…
Given gamers another reason to geek out…
Asked America “What if we had eggs for dinner?”
And sold a hell of a lot of beef jerky to people who don’t usually eat beef jerky.
Along the way I’ve had the pleasure of working with some of the smartest, kindest people in the business.
I also have a deep, abiding love for the 1986 Mets, the golden age of hip-hop, and Popeye’s fried chicken.
Thanks for visiting my site. If you’d like to get in touch, please write me at: danieltmccormack@gmail.com
RESUME
BBDO Chicago
Creative Director 6/2017 - 6/2025
ACD/Copywriter 1/2015 - 5/2017
Jack Daniels / Jack Daniels Fire / El Jimador Tequila / Tequila Herradura / Jack Daniels Single Barrel / Jack Daniels Blackberry / American Egg Board / AT&T / LG Mobile / Guns Down America / Off The Street Club / Pearle Vision / Starbucks / Champion / Aleve / Avocados From Mexico / Ocean Spray / Blue Cross Blue Shield NC / Novarits / CooperVision / SodaStream / Kerrygold Butter / SC Johnson: Raid / Ziploc / Windex / Wrigley Gum: Extra / 5 Gum / Orbit / Bayer: Bayer Aspirin / One A Day / Claritin / Afrin / Astepro / Flintstones Vitamins
Freelance 1/2012 - 12/2014
ACD
McCann, RP&, WDCW, Innocean, Mullen LA, Team One
Ubisoft, Acura, Western Digital, Hyundai, Lexus, Haagen-Dazs, HSBC
Deutsch LA 4/2010 - 10/2011
Sr. Copywriter
Volkswagen, Sony Playstation
Ground Zero 6/2005 - 4/2010
Copywriter
ESPN, Oberto Beef Jerky, 2K Sports, Virgin Digital,
Ditech, Contessa, The Sound Advice Project, PDFA,
California Dept. of Public Health, Kohl’s
DDB LA 4/2005
Freelance Copywriter
Wells Fargo, Ameriquest
G&M Plumbing 4/2004 – 2/2005
Freelance Copywriter
HBO Home Video, THQ, Kingman Paintball, Del Taco,
Red Robin
Boone/Oakley 1/2004
Freelance Copywriter
NASCAR on TNT
EDUCATION
Virginia Commonwealth University Brandcenter, Richmond, VA
MS, Mass Communications
James Madison University, Harrisonburg, VA
BA, English
INDUSTRY RECOGNITION
Guns Down America
2022 Cannes GOLD: Engagement: Media > Culture and Context > Social Behavior
2022 Cannes BRONZE: Health: Health & Wellness > Health Awareness & Advocacy > Non-profit > Digital
2022 Cannes BRONZE: Film: Culture & Context > Breakthrough on a Budget
5 Gum
2019 Communication Arts -- ADVERTISING ANNUAL 60 -- 5 Gum: The 85-Year-Old Regret
2019 Cannes - SHORTLIST - 5 Gum: The 85-Year-Old Regret
2019 D&AD - 2 Pencils (WOOD) - 5 Gum: The 85-Year-Old Regret
2019 One Show - 5 MERIT - 5 Gum: The 85-Year-Old Regret
2019 NY Festival - 1 GOLD, 4 SILVER - 5 Gum: The 85-Year-Old Regret
2019 Art Directors Club - 1 SILVER, 1 BRONZE - 5 Gum: The 85-Year-Old Regret
2019 London International Awards - Influencer Advertising - BRONZE - 5 Gum: The 85-Year-Old Regret
2019 London International Awards - Digital - BRONZE - 5 Gum: The 85-Year-Old Regret
2018 Shots Magazine - SILVER - Branded Entertainment of the Year: Series - 5 Gum: Regrets to Fight Regret
2018 Shots Magazine - SHORTLIST - Online Commercial of the Year - 5 Gum: The 85-Year-Old Regret
American Egg Board
2018 Radio Mercury Awards - WINNER: Most Innovative Commercial Use of Radio -- American Egg Board
2018 Communication Arts -- SHORTLIST - Photography Competition: American Egg Board Print
Off the Street Club
2018 Effies - 2 SILVER, 4 BRONZE - Off The Street Club: Hope is Tougher
2017 Cannes -- SHORTLIST -- Off The Street Club: The Toughest Letter (Film)
2017 Cannes -- SHORTLIST -- Off The Street Club: The Toughest Letter (Cyber)
2017 One Show -- MERIT -- Off The Street Club: The Toughest Letter (Film)
2017 One Show -- MERIT -- Off The Street Club: The Toughest Letter (Branded Entertainment)
2017 NY Festival -- BRONZE -- Off The Street Club: Hope is Tougher (Integrated Campaign)
2017 NY Festival -- BRONZE -- Off The Street Club: The Toughest Letter (PSA)
Raid Roach Spray
2016 Communication Arts -- ADVERTISING ANNUAL -- Raid Roach Art (Poster/OOH)
Ziploc
2016 Webby Awards -- JUDGE'S CHOICE -- Ziploc: Little Beasts (Online Series)
Partnership for a Drug Free America
2009 One Show Interactive -- MERIT -- The Sound Advice Project
2009 Communication Arts -- CREATIVE EXHIBIT -- The Sound Advice Project
Oberto Beef Jerkey
2009 One Show -- SHORTLIST -- Oberto: Eat Like an Alpha (Film: Campaign)
2009 One Show -- SHORTLIST -- Oberto: Jump The Pier (Film: :30 Single)