ESPN College GameDay
When we were assigned the new College GameDay campaign, ESPN challenged us to create a campaign that not only had legs but also gave fans a "behind the scenes" look at GameDay and increased traffic to CollegeGameDay.com.
To answer this challenge we created “How Well Do You Know GameDay?” - an interactive campaign that established a bridge between the show's on-air broadcasts and their online efforts - bringing fans closer to the show experience than ever before. TV spots presented fans with and True or False scenario, and they were driven to the website to get the answer.
The campaign ran for three seasons and over 60 spots were created, with the iconic hosts Chris, Kirk, Lee and Des calling it their favorite GameDay campaign of all time.
The average tenure for a Division 1 college football coach is 3.7 years. I was lucky enough to work on ESPN College GameDay Football for 5 years. Below are some of my favorites.
“Wardrobe”
Directors: Ruben Fleischer | Peter Darley Miller
Copywriter: Dan McCormack | Art Director: Craig Ferrence (2007) | Shannon Tham (2009)
CCO: Court Crandall
“Bed Check”
“Briefcase”
“One Carry-on”
“Howard’s Rock”
“Lee Likes to Nap”
“Wrong Video”
“Something for Later
“Little Debbie”
“Bed Check” - ANSWER
“Quiet Time”
“One Carry-on” - ANSWER
“Howard’s Rock” - ANSWER
“Lee Likes to Nap” - ANSWER
“Wrong Video” - ANSWER
“Switch-A-Roo”
“Sweater Vest”
ESPN College GameDay: Digital Experience
At CollegeGameDay.com, fans could discover whether films were true or false, participate in interactive Q&As with the GameDay crew, watch video blogs and game highlights, upload photos of their own College GameDay signs and vote for their favorites, and enter the season-long contest to see which fans could correctly answer the most spots, all of which fostered a stronger relationship between football fans and the College GameDay brand.
