Corporate Social Responsibility is increasingly seen as part of good marketing rather than a good faith effort to create real change. AT&T wanted to change that.

But to build something together with its communities, each side had to believe in one another.

With this simple insight, we created the “AT&T Believes” campaign to shine a light on how AT&T and its employees’ shared belief in a greater cause is helping them to work together to create real change in their cities across the US.